Pymc-marketing

<!-- Release notes generated using configuration in .github/release.yml at 0.5.0 -->

What's Changed
New Features 🎉
* Add `rfm_train_test_split` Utility Function by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/572
* MMM Lift test calibration by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/590
Bugfixes 🐛
* Fix `clv` plotting bugs and edits to Quickstart by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/601
Documentation 📖
* Add lift tests check to comparison table by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/611
* Add more content to the Gamma-Gamma Notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/573
* Add more content to the BG/NBD Notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/571
* Improve MMM Docs by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/612
* MMM notebook small fixes by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/626
Maintenance 🔧
* Drop Python 3.9 support by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/615
* Add support for Python 3.12 by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/618

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
Bugfixes 🐛
* Fix bug in predictive methods of ParetoNBD model with covariates by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/589


**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.4.1...0.4.2

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Implement ParetoNBD with covariates by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/545
* Compute channel contributions from new spends by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/456
* Add Docker Image by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/540
Bugfixes 🐛
* Fix repr error when CLVModel is not yet built by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/563
Documentation 📖
* Update resources page by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/539
* Add to documentation feature comparison by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/550
* Make BetaGeoModel docstring example work by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/558
* Add nbqa-ruff for doc notebooks by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/561
* Add other nuts samplers example notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/579
Maintenance 🔧
* Use union of default and user provided configs in ModelBuilder by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/565
* Remove `scale_preserving_logistic_saturation` function by ulfaslak in https://github.com/pymc-labs/pymc-marketing/pull/585

New Contributors
* AlexAndorra made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/556

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.4.0...0.4.1

<!-- Release notes generated using configuration in .github/release.yml at 0.4.0 -->

What's Changed

New Features 🎉
* Handle new data correctly and extend the functionality of MMM posterior predictive methods by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/482
* Add baselined saturation by ferrine in https://github.com/pymc-labs/pymc-marketing/pull/498
* Add scale preserving saturation function by ulfaslak in https://github.com/pymc-labs/pymc-marketing/pull/503
* Add Weibull CDF and PDF Adstock Transformations by abdalazizrashid in https://github.com/pymc-labs/pymc-marketing/pull/499

Bugfixes 🐛
* Swap Before and After convolution modes by abdalazizrashid in https://github.com/pymc-labs/pymc-marketing/pull/501
* Support use of `ParetoNBDModel` in `customer_lifetime_value` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/512

Documentation 📖
* Add notebook section for out-of-sample predictions by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/504

New Contributors
* ferrine made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/498
* ulfaslak made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/503

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.3.3...0.4.0

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Implement different convolution modes by abdalazizrashid in https://github.com/pymc-labs/pymc-marketing/pull/454
* Rename `clv_summary` to `rfm_summary` and extend functionality by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/479
Documentation 📖
* Fix issues in index example by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/470
* Adstock, saturation, convolution docstring visuals by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/461
* Don't show full path of items in the docs by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/483
Maintenance 🔧
* Optimisation in `customer_lifetime_value` when discount_rate is zero by vincent-grosbois in https://github.com/pymc-labs/pymc-marketing/pull/468

New Contributors
* abdalazizrashid made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/454
* vincent-grosbois made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/468

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.3.2...0.3.3

<!-- Release notes generated using configuration in .github/release.yml at 0.3.2 -->

What's Changed
New Features 🎉
* Allow custom priors and likelihood in DelayedSaturated MMM by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/397
* Add method `thin_fit_result` to CLV models by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/393
* Allow selecting and overlaying selected channels in contribution plots by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/455
Documentation 📖
* Mention MMM-GPT in READMEby nialloulton in https://github.com/pymc-labs/pymc-marketing/pull/434
* Fix failure in CLV quickstart by xhulianoThe1 in https://github.com/pymc-labs/pymc-marketing/pull/440
Maintenance 🔧
* Fix latex in plot legends for `matplotlib>=3.8.1` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/426
* More precise name in parameter plot by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/437

New Contributors
* xhulianoThe1 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/440

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.3.1...0.3.2