Pymc-marketing

<!-- Release notes generated using configuration in .github/release.yml at 0.11.1 -->

What's Changed
Deprecations 🚨
* migrate predict parameter X_pred to X by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1450
* Remove parameter methods by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1455
New Features 🎉
* MLflow callback logging by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1425
* Support xarray in ModelBuilder by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1459
* Add WeeklyFourier by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1443
Bugfixes 🐛
* Log model with only pm.Data for likelihood by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1423
* 1325 invalid way of calling first element of pdseries by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1433
* Remove repeated docs by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1434
* Fix error when budgets_to_optimize are specified by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/1440
* Correcting HSGP to be link to model graph by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/1452
Documentation 📖
* [DOC] MMM Example Notebook ROAS vs Contribution Share plot by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1436
* improve readme by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1438
* Add current year to Sphinx copyright by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1444
* [DOC] improvement roas efficiency plot. mmm case study by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1437
* Update comparison.md by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1446
Maintenance 🔧
* More flexible type for BudgetOptimizer by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/1429
* Fix minor latex rendering issue by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1449
* Remove predictor_names argument by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1458


**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.11.0...0.11.1

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
Major Changes 🛠
* Bump pymc dependency by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/1269
* Budget optimizer refactor by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/1357
New Features 🎉
* add `hdi_list` kwarg to `plot_posterior_predictive` by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/1096
* Allow Negative Values in Media Channels by louismagowan in https://github.com/pymc-labs/pymc-marketing/pull/1092
* Add `plot_expected_purchases_over_time` function by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1115
* Beta geo expected probability no purchase by DylanZammit in https://github.com/pymc-labs/pymc-marketing/pull/1094
* Harmonize prior and posterior predictive plots in MMM module by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1170
* Create load_from_idata method by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1211
* Add CLV `plot_expected_purchases_ppc` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1222
* Include tvp scaling in contribution grid by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1253
* Make optimization based on the entire posterior and not on the marginal mean parameters. by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/1151
* HSGP as component by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1246
* Add Gradient-Free Fit Method to CLV Models by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1266
* Add `graphviz` method to `ModelBuilder` class by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1284
* Improved Default Priors for `BetaGeoModel` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1264
* Non-centered ZeroSumNormal Prior support by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1290
* Allow non-Prior parameters in Prior and media transformations by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1292
* Deserialize arbitrary objects by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1296
* Modified Beta Geometric model by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1301
* Allow VariableFactory in FourierBase by aseyboldt in https://github.com/pymc-labs/pymc-marketing/pull/1304
* Add Censored wrapper for Prior class by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1309
* Register new media transformations automatically by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1320
* Add new `customer_choice` module by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/803
* 1314 implement serialization for fourier classes by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1315
* Deprecate to/from_json of Prior class in favor of to/from_dict by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1338
* Add autologging for CLV models by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1354
* Introduce BetaGeoNBD Random Variable by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1317
* MMM Evaluation, Diagnostics and MLFlow Registry by louismagowan in https://github.com/pymc-labs/pymc-marketing/pull/1368
* MLflow logging *before* slow function calls by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1393
* Custom optimizer constraints by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/1358
* Creating Causal Identification module by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/1166
Bugfixes 🐛
* Fix LinearTrend rending issue by takechanman1228 in https://github.com/pymc-labs/pymc-marketing/pull/1173
* Fix bug in the "Causal Ladder" docs page by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/1175
* Solving bug on optimization plot by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/1174
* patch values stacked plot by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1181
* [FIX] Wrong legend in the posterior predictive plot then we set gradient=True by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1212
* Fix budget allocation plot in case study by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1216
* Raise error when two dims are not compatible by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1249
* 1271 predictions=true for sample posterior predictive throws error by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1272
* Fix tanh component by aseyboldt in https://github.com/pymc-labs/pymc-marketing/pull/1303
* Enable transform `_sample_curve` to work with `VariableFactory` by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/1362
* keep date column in test_scale_lift_measurements by malitsadok1 in https://github.com/pymc-labs/pymc-marketing/pull/1316
* Moved pyprojroot from docs to dependencies by nayan2167 in https://github.com/pymc-labs/pymc-marketing/pull/1417
* Remove sample_posterior_predictive_patch by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1414
Documentation 📖
* Expose Streamlit App in Documentation by louismagowan in https://github.com/pymc-labs/pymc-marketing/pull/1091
* Fix typos in MMM Example notebook by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1146
* add mention of GPU in documentation by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1152
* Update MMM docs to use graphviz method by takechanman1228 in https://github.com/pymc-labs/pymc-marketing/pull/1172
* MMM Case Study Fixes by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1169
* Run sBG with seed by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1189
* Fix beta ref mmm by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1194
* Fix minor typos in mmm example notebook by SangamSwadiK in https://github.com/pymc-labs/pymc-marketing/pull/1215
* CLV Quickstart Revisions by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1243
* fix typo and change first lines mood by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1254
* Link sBG Notebook in README and Index by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1265
* Update README.md (fix badges) by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1278
* [pre-commit.ci] pre-commit autoupdate by pre-commit-ci in https://github.com/pymc-labs/pymc-marketing/pull/1313
* customer choice: improve plots and harmonize colors by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1322
* Re-run TVP mmm notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1324
* add customer choice to readme by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1326
* sort docs sections by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1327
* Generalize verbiage of installation instructions by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1335
* Prior predictive guide by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1334
* hot fix: budget allowcation notebooks by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1389
* Breakout and Document MLflow functions by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1396
* Relax the type that is needed for evaluation metric function by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1413
* Add CLV Roadmap by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1364
* CLV Documentation Revisions by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1419
Maintenance 🔧
* Remove duplicate attrs/functions from MMM by sreekailash in https://github.com/pymc-labs/pymc-marketing/pull/1336
* Move `fit_result` to `model_builder.py` and remove redundancies from CLV and MMM by sreekailash in https://github.com/pymc-labs/pymc-marketing/pull/1344
* Remove media transformation registration functions by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1378
* Add `load_from_idata` method by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1379
* Add tests by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1391
* Implement ModifiedBetaGeoNBD and ModifiedBetaGeoNBDRV by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1375

New Contributors
* nhan295 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1114
* DylanZammit made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1094
* dependabot made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1134
* nataziel made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1285
* aseyboldt made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1303
* sreekailash made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1336
* malitsadok1 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1316
* nayan2167 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1412

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.10.0...0.11.0

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* 1063 Pareto_nbd distribution enhancements by Ishaanjolly in https://github.com/pymc-labs/pymc-marketing/pull/1067
* 990 - Plot FourierBase along date rather than index by Ishaanjolly in https://github.com/pymc-labs/pymc-marketing/pull/1068
* Add CLV Cumulative Transaction Utlity by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1076
Bugfixes 🐛
* `michaelis_menten` transformation as `pt.TensorVariable` by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1054
Documentation 📖
* comment save notebook in mmm example by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1053
* 1020 Correction of doctring for plot.py for `sample_kwargs` by Ishaanjolly in https://github.com/pymc-labs/pymc-marketing/pull/1060
* remove spend scaling step from budget optimizer by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1070
* added plotting options to plot_posterior_predictive by jsnyde0 in https://github.com/pymc-labs/pymc-marketing/pull/1072
* Docs update: make sure the right title shows up on Google by ulfaslak in https://github.com/pymc-labs/pymc-marketing/pull/1074
* small fixes mm roas notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1083
* New notebook: causal inference with MMM's by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/1032
* Polishing the new new causal ladder docs page by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/1084
* Fix malformed equation in MMM docstring by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1085
* MMM Case Study from PyData Global by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1044
Maintenance 🔧
* 1035 Distribution new customer enhancements by Ishaanjolly in https://github.com/pymc-labs/pymc-marketing/pull/1061
* Deprecate several `pymc_marketing.mmm.utils` functions by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1078
* Automatic labeling of untouched issues by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1086

New Contributors
* jsnyde0 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1072

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.9.0...0.10.0

<!-- Release notes generated using configuration in .github/release.yml at 0.9.0 -->

What's Changed
New Features 🎉
* Add user customization to `plot_curve` methods by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/1018
* Add `BetaGeoBetaBinomModel` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/1031
* MLFlow auto logging by wd60622 https://github.com/pymc-labs/pymc-marketing/pull/921
Documentation 📖
* Enhance MMM intro material by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1017
* Improve landing page by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1023
* simplify dag from mmm notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1046
Maintenance 🔧
* lower bound xarray by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1025
* Mute `Sampling: []` stdout when calling `get_channel_contributions_forward_pass_grid` by PabloRoque in https://github.com/pymc-labs/pymc-marketing/pull/1043


**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.8.0...0.9.0

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* `Prior` class to represent distributions by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/759
* Pull out seasonality as `YearlyFourier` and `MonthlyFourier` by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/802
* Separate Weibull adstock into CDF & PDF by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/810
* PoC: Use Pydantic as data validator by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/809
* Create inverse_scaled_logistic_saturation and the corresponding class by arthurmello in https://github.com/pymc-labs/pymc-marketing/pull/827
* use labs theme as external by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/830
* Skip coords with scalar value by GiannisApost in https://github.com/pymc-labs/pymc-marketing/pull/868
* Allow plot MMM components in the original scale by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/870
* Add root saturation function (issue 702) by iraur in https://github.com/pymc-labs/pymc-marketing/pull/858
Bugfixes 🐛
* Save & load support for time varying parameters by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/815
* `json.loads` with python types bug by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/881
* Save off media transformations by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/882
Documentation 📖
* add intercept and target variable to MMM component example by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/850
* Various MMM small documentation fixes by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/854
* Update UML diagrams by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/856
* Fix model_builder docstrings by GiannisApost in https://github.com/pymc-labs/pymc-marketing/pull/861
* add GH discussions link to README by cluhmann in https://github.com/pymc-labs/pymc-marketing/pull/866
* Fix Visual for hill_saturation function (Issue 851 ) by PatrickRobotham in https://github.com/pymc-labs/pymc-marketing/pull/857
* Inference changed to dataset by Ishaanjolly in https://github.com/pymc-labs/pymc-marketing/pull/873
* Fix default `ConvMode` in docstring by ferrine in https://github.com/pymc-labs/pymc-marketing/pull/864
* Update deployment docs by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/887
Maintenance 🔧
* Make PyMC 5.13.0 the minimum version by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/816
* Date Validation and MMM Model Hamonization (Pydantic) by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/824
* Future-proof `prior_linearized` method call by shuvayan in https://github.com/pymc-labs/pymc-marketing/pull/806
* Specify 0.9.0 as deprecation version for recent MMM changes by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/849
* Fixing ruff commands in Makefile 825 by MuradKhalil in https://github.com/pymc-labs/pymc-marketing/pull/859
* Check for missing attrs after `sample_prior_predictive` and `fit` by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/867

New Contributors
* shuvayan made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/806
* arthurmello made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/827
* MuradKhalil made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/859
* GiannisApost made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/861
* PatrickRobotham made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/857
* Ishaanjolly made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/873
* iraur made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/858

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.7.0...0.8.0

<!-- Release notes generated using configuration in .github/release.yml at 0.7.0 -->

What's Changed

**This release comes with great new features and improvements! Among many things, we have:**

- Internal MMM refactor to make it customizable!
- We allow custom adstock and saturation functions.
- MMM time-varying media-baseline component available!
- Hierarchical distributions.
- Streamlit explainer app! See https://pymc-marketing-app.streamlit.app/
- CLV API standardization
- RFM segmentation
- Documentation improvements and new examples!

Major Changes 🛠
* Update `BetaGeoModel` API by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/709
* User-defined media transformations and custom ordering by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/632
* CLV Plotting API by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/728
* `GammaGammaModel` Docstrings and API Standardization by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/758

New Features 🎉
* v0 Streamlit MMM Explainer App by louismagowan in https://github.com/pymc-labs/pymc-marketing/pull/614
* Add `BetaGeoBetaBinom` Distribution Block by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/431
* RFM Segmentation by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/680
* Media transformation sampling & plotting methods by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/734
* Hierarchical Model Configuration by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/743
* Allowing Hierarchical Non Centered Parametrization by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/747
* Creating Time Base component for Media Contribution by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/752

Bugfixes 🐛
* Fix related to column renaming after aggregating test frequency by IvanUgrin in https://github.com/pymc-labs/pymc-marketing/pull/698
* `model.fit` doesn't remove prior samples by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/741
* Deepcopy of posterior to allow second `fit` call by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/790
* Add prior predictive example notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/787

Documentation 📖
* Correct BetaGeo docstring example by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/693
* Fix some ParetoNBDModel docstring typos by Mews in https://github.com/pymc-labs/pymc-marketing/pull/731
* Minor improvements [MMM] by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/735
* MMM Component Notebook by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/748
* start addressing sphinx warnings and rendering issues by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/750
* CLV Modeling Domains and Docstrings by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/785
* Fix TVP Notebook by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/793
* docs: Update model_builder.py to resolve warning in documentation build by c0d33ngr in https://github.com/pymc-labs/pymc-marketing/pull/797
* Time Varying Media Contribution Notebook by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/778

Maintenance 🔧
* pass kwargs to minimizer by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/737
* improve tests mmm utils by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/738
* fix np typing by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/763
* remove noqa from plots by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/761
* Run Ruff Notebooks by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/773
* Run example notebooks CI by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/791

New Contributors
* louismagowan made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/614
* IvanUgrin made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/698
* Mews made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/731
* c0d33ngr made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/797

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.6.0...0.7.0