Pymc-marketing

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Add plot of contribution curves over time to MMM by Garve in https://github.com/pymc-labs/pymc-marketing/pull/247
* Use original scale for contributions and allow custom colors in MMM by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/251
* Add yearly seasonality to MMM by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/242
Documentation 📖
* Add links from CLV/MMM intros to relevant notebooks by cluhmann in https://github.com/pymc-labs/pymc-marketing/pull/238
* Link to blogpost by Dr. Robert Kübler by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/249
* Update installation instructions to use conda-forge by maresb in https://github.com/pymc-labs/pymc-marketing/pull/253
* Improve installation instructions in README by maresb in https://github.com/pymc-labs/pymc-marketing/pull/254
* Improve `freq` docstring and fix CLV quickstart by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/257
* Add PyMC Marketing logo to the repository and documentation by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/261
Maintenance 🔧
* Update PyMC dependency and LaTeX representation tests by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/245

New Contributors
* Garve made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/247
* maresb made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/253

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.1.0...0.1.1

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Add graphviz function to BaseMMM class by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/228
* Implement vectorized adstock transformations by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/221
Bugfixes 🐛
* Resolve MAP fit failing in `BetaGeoModel` by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/226
Documentation 📖
* Make docs footer smaller and more responsive by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/199
* Update README.md, add CONTRIBUTING.md by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/204
* Add UML diagrams for overview of the codebase by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/210
* Add sample datasets for MMM and CLV quickstart examples by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/223
* Add installation instructions and quickstart to docs by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/224
* Change ROAS scale in MMM example by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/233
* Add more detail to the guide for contributors by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/229
* Add new guide section to docs by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/209
Maintenance 🔧
* MMM `data_df` param renamed to `data` by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/186
* Rename `fitting_method` to `fit_method` by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/198
* Use numerically stable logp for BG/NBD by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/184
* Remove reference to previous package name by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/201
* Use MaxAbsScaler instead of MinMaxScaler for Target MMM by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/227

New Contributors
* michaelraczycki made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/186
* wd60622 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/201

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.0.4...0.1.0

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Add `clv_summary` Utility Function by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/164
* Add Individual Shifted Beta Geometric (sBG) model by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/133
Bugfixes 🐛
* Fix bug in MMM prior predictive sampling by xalelax in https://github.com/pymc-labs/pymc-marketing/pull/173
* Fix inconsistent control coordinate by xalelax in https://github.com/pymc-labs/pymc-marketing/pull/174
Maintenance 🔧
* Relax matplotlib dependency by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/179

New Contributors
* xalelax made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/173

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.0.3...0.0.4

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
Documentation 📖
* Add CLV Quickstart notebook by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/139

New Contributors
* cluhmann made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/151

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.0.2...0.0.3

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Add GeometricAdstock and Logistic transformers by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/2
* Add helper function to generate Fourier modes to model seasonality by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/10
* Add tanh saturation function by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/9
* Add delayed adstock transformation by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/8
* Vectorize adstock transformations by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/15
* Adding a distribution class for the continuous non-contractual setting by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/16
* Adding a distribution class for the continuous contractual setting by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/36
* Implement gamma-gamma model and base CLV API by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/61
* MMM API Proposal V2 by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/68
* Add BetaGeoModel to clv submodule by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/67
* Make channel_contributions contain a channel axis and exploit that in plots by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/119
* Make compute_channel_contribution_original_scale work with arbitrary dimensions by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/122
* Add utility to compute customer lifetime value by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/125
* Allow MAP fitting for CLV models by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/130
* Add Pareto/NBD Distribution Class by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/131
Bugfixes 🐛
* Remove forgotten `eval` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/17
* Fix continuous-contractual rng by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/62
Documentation 📖
* Add initial CLV content to README by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/28
* MMM Simulated Notebook Example by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/41
* Set up docs by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/77
* Update README.md by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/107
* Work on streamlining docs by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/103
* Add intercept to readme by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/111
* MMM Example Notebook Improvement: Using `DelayedSaturatedMMM` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/123
* Fix date typo by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/124
* MMM Notebook: fix z values which should be x by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/138
Maintenance 🔧
* Set basic development environment by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1
* Add `setup.py` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/7
* Make code style black compatible by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/12
* Add `pyproject.toml` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/13
* Move mmm to a subpackage and import subpackages from parent packages by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/80
* Refactor MMM into Base and subclass by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/85
* Refactor validation and preprocessing to rely on mixin classes by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/105
* Update dependency to PyMC 5.0 by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/115
* Rename project to pymc-marketing by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/116
* Release automation by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/132
* Updates for release by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/143
* Make more extensive usage of the `pypoject.toml` configuration file by tomicapretto in https://github.com/pymc-labs/pymc-marketing/pull/146

New Contributors
* juanitorduz made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1
* drbenvincent made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/28
* ricardoV94 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/62
* OriolAbril made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/77
* ColtAllen made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/131
* tomicapretto made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/146

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/commits/0.0.2