Pymc-marketing

<!-- Release notes generated using configuration in .github/release.yml at 0.3.2 -->

What's Changed
New Features 🎉
* Allow custom priors and likelihood in DelayedSaturated MMM by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/397
* Add method `thin_fit_result` to CLV models by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/393
* Allow selecting and overlaying selected channels in contribution plots by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/455
Documentation 📖
* Mention MMM-GPT in READMEby nialloulton in https://github.com/pymc-labs/pymc-marketing/pull/434
* Fix failure in CLV quickstart by xhulianoThe1 in https://github.com/pymc-labs/pymc-marketing/pull/440
Maintenance 🔧
* Fix latex in plot legends for `matplotlib>=3.8.1` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/426
* More precise name in parameter plot by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/437

New Contributors
* xhulianoThe1 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/440

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.3.1...0.3.2

<!-- Release notes generated using configuration in .github/release.yml at 0.3.1 -->

What's Changed
New Features 🎉
* Handle mixed fitting sizes in customer_lifetime_value by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/399
* Add CLV plot of customer exposure by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/345
* Add posterior population sampling methods to `ParetoNBD` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/401
Documentation 📖
* Add bolt's journey with pymc-marketing by SangamSwadiK in https://github.com/pymc-labs/pymc-marketing/pull/359
* Tiny corrections to documentation of gamma_gamma and pareto_nbd. by AMeynen in https://github.com/pymc-labs/pymc-marketing/pull/380
* Fix typo in MMM Readme by MustaphaU in https://github.com/pymc-labs/pymc-marketing/pull/416
* Indexing MMM Allocation notebook by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/389
* MMM: fix quickstart instructions not working by MarkusSagen in https://github.com/pymc-labs/pymc-marketing/pull/403
* Update README.md to be more descriptive by nialloulton in https://github.com/pymc-labs/pymc-marketing/pull/418
* Fix mismatched customer count in CLV Quickstart guide by takechanman1228 in https://github.com/pymc-labs/pymc-marketing/pull/419

New Contributors
* SangamSwadiK made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/359
* MarkusSagen made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/403
* MustaphaU made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/416
* nialloulton made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/418
* takechanman1228 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/419

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.3.0...0.3.1

<!-- Release notes generated using configuration in .github/release.yml at 0.3.0 -->

What's Changed
New Features
* Budget allocation and optimal point estimations by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/329
Documentation 📖
* Creating Budget Allocation Notebook Example by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/370
* Fix betageo documentation by AMeynen in https://github.com/pymc-labs/pymc-marketing/pull/379
Maintenance 🔧
* Update minimum PyMC dependency by cetagostini in https://github.com/pymc-labs/pymc-marketing/pull/385

New Contributors
* AMeynen made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/379
* cetagostini made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/385

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.2.2...0.3.0

<!-- Release notes generated using configuration in .github/release.yml at 0.2.2 -->

What's Changed
Documentation 📖
* Fix typos in README by GiuliaCaglia in https://github.com/pymc-labs/pymc-marketing/pull/373
Maintenance 🔧
* Don't run prior and posterior predictive when calling `fit` by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/365
* improve pre-processing MMM by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/376

New Contributors
* GiuliaCaglia made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/373

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.2.1...0.2.2

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed
New Features 🎉
* Support numpy arrays in model_config by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/351
Documentation 📖
* Fix math expression in BetaGeo model by konkinit in https://github.com/pymc-labs/pymc-marketing/pull/354
Maintenance 🔧
* Add optional `ax` argument to CLV plot utilities by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/344
* Vendor model_builder from pymc-experimental by maresb in https://github.com/pymc-labs/pymc-marketing/pull/339

New Contributors
* konkinit made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/354

**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.2.0...0.2.1

<!-- Release notes generated using configuration in .github/release.yml at main -->

What's Changed

Major Changes 🛠
* MMM models follow a new "scikit-learn"-like API and can be saved and loaded by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/309
* CLV models API changed. They can now also be saved and loaded by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/298

New Features 🎉
* Improve MMM contribution plots by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/313
* Add `ParetoNBDModel` by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/312
* `ParetoNBDModel` population distribution sampling and save/load test by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/327
Documentation 📖
* Add prior Specification to MMM Notebook Example by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/290
* Add model deployment notebook by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/324
Maintenance 🔧
* Vectorize `rng_fn` in CLV distribution classes by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/230
* Add a `BaseDelayedSaturatedMMM` class with no preprocessing steps by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/281
* Allow custom priors of the `BaseDelayedSaturatedMMM` model by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/286
* Add method to sample `BetaGeo` population parameters by wd60622 in https://github.com/pymc-labs/pymc-marketing/pull/303
* Drop support for python 3.8 by michaelraczycki in https://github.com/pymc-labs/pymc-marketing/pull/331


**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/compare/0.1.1...0.2.0