<!-- Release notes generated using configuration in .github/release.yml at main -->
What's Changed
New Features 🎉
* Add GeometricAdstock and Logistic transformers by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/2
* Add helper function to generate Fourier modes to model seasonality by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/10
* Add tanh saturation function by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/9
* Add delayed adstock transformation by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/8
* Vectorize adstock transformations by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/15
* Adding a distribution class for the continuous non-contractual setting by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/16
* Adding a distribution class for the continuous contractual setting by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/36
* Implement gamma-gamma model and base CLV API by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/61
* MMM API Proposal V2 by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/68
* Add BetaGeoModel to clv submodule by larryshamalama in https://github.com/pymc-labs/pymc-marketing/pull/67
* Make channel_contributions contain a channel axis and exploit that in plots by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/119
* Make compute_channel_contribution_original_scale work with arbitrary dimensions by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/122
* Add utility to compute customer lifetime value by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/125
* Allow MAP fitting for CLV models by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/130
* Add Pareto/NBD Distribution Class by ColtAllen in https://github.com/pymc-labs/pymc-marketing/pull/131
Bugfixes 🐛
* Remove forgotten `eval` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/17
* Fix continuous-contractual rng by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/62
Documentation 📖
* Add initial CLV content to README by drbenvincent in https://github.com/pymc-labs/pymc-marketing/pull/28
* MMM Simulated Notebook Example by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/41
* Set up docs by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/77
* Update README.md by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/107
* Work on streamlining docs by OriolAbril in https://github.com/pymc-labs/pymc-marketing/pull/103
* Add intercept to readme by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/111
* MMM Example Notebook Improvement: Using `DelayedSaturatedMMM` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/123
* Fix date typo by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/124
* MMM Notebook: fix z values which should be x by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/138
Maintenance 🔧
* Set basic development environment by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/1
* Add `setup.py` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/7
* Make code style black compatible by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/12
* Add `pyproject.toml` by juanitorduz in https://github.com/pymc-labs/pymc-marketing/pull/13
* Move mmm to a subpackage and import subpackages from parent packages by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/80
* Refactor MMM into Base and subclass by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/85
* Refactor validation and preprocessing to rely on mixin classes by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/105
* Update dependency to PyMC 5.0 by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/115
* Rename project to pymc-marketing by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/116
* Release automation by lucianopaz in https://github.com/pymc-labs/pymc-marketing/pull/132
* Updates for release by ricardoV94 in https://github.com/pymc-labs/pymc-marketing/pull/143
* Make more extensive usage of the `pypoject.toml` configuration file by tomicapretto in https://github.com/pymc-labs/pymc-marketing/pull/146
New Contributors
* juanitorduz made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/1
* drbenvincent made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/28
* ricardoV94 made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/62
* OriolAbril made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/77
* ColtAllen made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/131
* tomicapretto made their first contribution in https://github.com/pymc-labs/pymc-marketing/pull/146
**Full Changelog**: https://github.com/pymc-labs/pymc-marketing/commits/0.0.2